When it comes to sneaker care, Jason Markk is a name that resonates with sneaker enthusiasts everywhere. Known for his leading sneaker care products, Markk’s philosophy is simple: create a solution that works for all materials so you don't need a cabinet full of different cleaners. “I wanted a universal solution that could handle everything. If I’m cleaning a pair of suede sneakers, I don’t want to have to go out and buy something specific just for that,” Markk explained.
The beauty of Jason Markk products is that they are designed to clean your sneakers without compromising their material or structure. Whether you're dealing with budget-friendly kicks or high-end limited editions, the cleaning process remains simple: grab a bowl of water, add some Jason Markk solution to your brush, dip the brush in the water, and scrub until foam appears. Then, use an old T-shirt or clean cotton cloth to wipe them down thoroughly. That’s it!
Sounds simple, right? It is, but there are some crucial tips to keep in mind if you want to be thorough in your sneaker care routine:
Pick the Right Brush for the Job
Especially when it comes to stiff-bristle brushes. If your sneakers are made from mesh or delicate fabrics, stiff bristles can damage the material, causing it to stretch or fray if scrubbed too aggressively. However, stiff-bristle brushes aren’t totally off-limits. They’re ideal for cleaning tougher surfaces, like the soles or stubborn stains on leather.
Cleaning Those Dirty Laces
“I used to think tossing white laces into a bowl of hot water with bleach was the best solution,” Markk admitted. “But when they dried and I laced them up again, I noticed the bleach had weakened and stretched the fibers.” Instead, he suggests a safer method: soak the laces in warm water mixed with Jason Markk solution, twist and gently squeeze them, and repeat this a couple of times for a thorough clean.
Handling Suede Sneakers
Yes, you can use Jason Markk products on suede, but if you want something more specialized, Markk recommends New Balance’s suede care kit, which includes a cleaner, brush, and water-repellent spray to keep your suede sneakers looking fresh.
Dealing with Foot Sweat
Foot sweat is another culprit that can destroy sneakers from the inside. If you have sweaty feet and struggle with odor, Markk advises removing the insoles and letting them dry, followed by spraying them with retaW, a Japanese brand tested by sneakerheads globally. The spray has a refreshing minty scent. Also, wearing high-cotton socks can help absorb sweat and keep things fresh.
Drying Wet Shoes
When your sneakers get wet, the worst thing you can do is rush the drying process. Avoid using heaters or hair dryers, as high heat can warp the shoes or cause wrinkles. Instead, wipe off the mud and dirt with a damp cloth, and let your shoes air dry. To avoid white marks forming on leather, dry them naturally.
Jason Markk Repel Water-Resistant Spray: A Must-Have for Sneakerheads
Stuffing them with crumpled newspaper is a great way to speed up drying and retain their shape. For a more premium option, use shoe trees, which dry faster and maintain the sneaker’s form better.
Removing Stubborn Stains
Small stains on white sneakers can be a real eyesore, but here are a couple of handy methods to get rid of them:
Toothpaste: Dab a small amount of toothpaste onto the stain, dip your brush in water, and scrub in a circular motion. Once done, wipe off the foam with a soft cloth and use a damp cloth to finish cleaning.
Lemon: Rub a fresh lemon wedge onto fabric stains to brighten them. While this method works well in a pinch, be cautious - it’s not ideal for all materials as the acid in lemon can be harsh on fabric and leather.
And of course, Jason Markk’s Repel water-repellent spray is a must-have for sneakerheads looking to protect their kicks from water damage and stains.
By following these tips, you can keep your sneaker collection looking as fresh as the day you bought them.
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