If you’re tuned into the world of high-end street style, chances are you've spotted a towering, bearded figure who mixes classic sophistication with a gritty, edgy twist. The man who draws every photographer’s lens at fashion weeks around the world is none other than Justin O’Shea.
A Street Style Icon.
With a razor-sharp style and over 100,000 Instagram followers, O'Shea may look like a fashion world insider, but he’s actually an outsider. Born and raised in Australia, O’Shea is a self-made businessman. In 2009, he became the Buying Director for MyTheresa, a German luxury women’s fashion site. Under his leadership, the company skyrocketed from a small Munich store to a powerhouse, bringing in over $130 million a year.
O’Shea’s combination of business acumen and unmistakable personal style caught the eye of Italian tailoring giant, Brioni. Known for their expertly crafted suits with a modern edge, Brioni tapped O’Shea as their Creative Director in 2016. However, his tenure was brief - lasting just six months. Perhaps the highly competitive world of fashion wasn’t ready for someone like O’Shea just yet.
Though his design experience is limited, O'Shea possesses a sharp instinct for style and impeccable timing. In June 2017, he launched his own brand, SSS World Corp, focusing on bold, street-inspired fashion. Dubbed the “Wall Street Fashion Gangster” due to his cool, collected demeanor, let’s take a closer look at what defines Justin O’Shea’s iconic style
With his signature sunglasses and beard, O'Shea mixes patterns and fabrics with ease, creating a look that’s as rebellious as it is polished.
O’Shea’s girlfriend, Veronika Heilbrunner, a fashion editor, is also known for her style. Together, they are one of the most stylish couples in the fashion world.
Nicknamed the “Wall Street Fashion Gangster” for his commanding presence and edgy wardrobe choices, O'Shea sometimes resembles a rock star with his bold, rebellious outfits.
Like a rebellious rock star.
Sometimes it’s really simple to pair a suit with a plain white T-shirt.
At times, it can be intricate with a trench coat layered over a patterned shirt and a tie, all combined with intentional flair.
He’s known for using difficult colors in men’s fashion, yet always manages to pull off a rugged, gritty vibe.
And of course, the item most synonymous with Justin O'Shea is his signature knee-length trench coat.
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