For over a year, Kanye West's Yeezy sneakers were the go-to name in the sneaker game. Collaborating with Adidas, his line of sneakers became a sensation, with sneakerheads and fashion lovers alike lining up for hours, or paying hefty resell prices, just to get their hands on a pair.
But trends can come at a steep cost, and as Bloomberg reported, it wasn’t Yeezy that drove the most profit for Adidas in 2015. Instead, it was the classic Superstar that earned the brand the most sales that year.
In fact, Adidas moved an impressive 15 million pairs of Superstars in 2015, proving that sometimes, it’s the timeless designs that reign supreme. First introduced in 1969, the Superstar has stood the test of time, with fans of all ages and backgrounds still flocking to this iconic sneaker. After nearly five decades, the basic appeal of the Superstar remains unmatched.
Of course, Adidas didn’t just leave it to chance. They kept the Superstar relevant by constantly updating the design to meet the latest trends. One of the most notable collaborations was with Pharrell Williams, who helped release 50 new colorways and several variations in materials, ensuring that the Superstar continued to be one of the most diverse sneaker styles on the market.
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