Pink might be a color you’re not often reaching for, but it’s time to rethink that. "We often avoid pink, fearing it’ll make us look less masculine," says Dan May, Style Director at Mr. Porter. But here’s the truth: colors don’t have genders.
In fact, pink’s history is packed with strength. In the late 19th and early 20th centuries, it was common for boys to wear pink, believed to promote confidence and vigor. This was due to pink’s association with red - a color of power - while blue, tied to femininity through its link with the Virgin Mary in European art, was often recommended for girls. However, that dynamic shifted around the 1950s with marketing campaigns pushing pink for girls, creating a lasting societal perception that divided color and gender.
Bringing Pink Back: Hackett London’s 2015 Spring Collection.
Pink has edged its way back into men’s fashion, making appearances in collections like Hackett London’s Spring/Summer 2015 line. It’s likely you own a light pink shirt tucked away in your wardrobe that rarely makes the cut, overshadowed by neutrals. But that pink shirt says something bold about you, broadcasting your confidence and personality. With a little know-how on choosing the right pink for your skin tone and integrating it smoothly, this color becomes a standout.
Pink Oxford shirts, for example, bring a refined preppy vibe to your outfit, especially when paired with white or off-white trousers for a fresh contrast. The shade itself is important too - those with pale or fair skin often look best in deeper shades, while lighter pinks pop beautifully against darker skin tones.
However, getting it right isn’t just about finding that “perfect” shade. Avoid overloading on pink, which can create a “washed out” look on fair skin. Instead, a touch of pink here and there - think a pocket square peeking out of a blazer, or socks showing from beneath your trousers - can make just the right impact.
A common misconception is that bright pink is only for summer. On the contrary, layered pink can make an eye-catching winter statement too. Try a pink round-neck or V-neck sweater as an easy option for the colder months, adding a pop of color in an otherwise muted palette.
Pairing pink with navy or white is always a safe bet. For a sharper look, match a salmon pink shirt with a deep blue suit for a dynamic, modern touch. And don’t forget the boldness of black and pink. When styled right, this pairing can give you an edgy, punk-inspired look.
The key to wearing pink confidently? Let it be the hero of your outfit, keeping the rest simple. Select the pink piece first, and style around it, whether it’s the main event or a complementary touch. Pink adds a statement in itself - so let it do the talking 😉
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