No matter your style, lifestyle, or budget, there’s one universal truth in fashion: you need reliable basics. Think of the essentials - white T-shirts, dark jeans, navy trousers - timeless pieces that never go out of style and work year-round. These staples are the unsung heroes of your wardrobe, offering versatility and effortless coolness.
I have a particular love for plain T-shirts, solid shirts, and dark-wash jeans. If you’re looking for brands that deliver quality basics at reasonable prices, here’s my personal roundup of go-to favorites.
Uniqlo
From Japan to the world, Uniqlo has cemented its status as a powerhouse of affordable basics. You’ll find everything from lightweight cotton T-shirts and breathable linen shirts to luxe cashmere sweaters - all available in an impressive range of colors.
Uniqlo's success lies in its commitment to quality and affordability, making it a top choice for building a wardrobe you can rely on.
H&M
The Swedish giant needs no introduction. H&M is a staple for fashion-forward basics at competitive prices. Their lineup of linen T-shirts, chinos in classic shades like black, navy, and gray, and light cardigans is perfect for effortless style.
What sets H&M apart is its knack for staying on-trend while offering collaborations with big names like Alexander Wang, Versace, and Maison Martin Margiela. The Modern Essentials Selected by David Beckham collection was a standout - I scored a few pieces myself. Bonus: there’s buzz about H&M opening stores in Vietnam soon!
American Apparel
This iconic American brand delivers simple, high-quality clothing that stands the test of time. Whether you need T-shirts, basic jackets, or knitwear, American Apparel nails the "wear well, last long" formula.
Mango Man
Launched in 2008, Mango Man (previously H.E. by Mango) is the epitome of sophistication for men who value attention to detail.
I’m a huge fan of their chinos - they come in a variety of colors, offer impeccable tailoring, and use premium materials. If polished and versatile is your vibe, Mango Man should be on your radar.
ASOS
When it comes to online shopping, ASOS reigns supreme. Alongside a huge catalog of affordable and mid-range brands, ASOS’s in-house label offers everything from multipacks of plain T-shirts to perfectly fitted shirts.
Their jeans and chinos are a must-try. Plus, ASOS’s pack deals - like bundles of T-shirts or shirt duos - are an affordable way to upgrade your wardrobe.
Marks & Spencer
This legendary British brand is perfect for those seeking dependable basics. From soft henley shirts to comfortable regular-fit T-shirts, Marks & Spencer delivers.
Their loungewear line - a mix of pajama-inspired pieces with modern, wearable designs—has become a standout. And let’s not forget their campaigns featuring the effortlessly stylish David Gandy.
No matter your style, these brands make it easy to stock up on wardrobe essentials that look great, feel comfortable, and work for every occasion. Dive in and discover your next favorite basics!
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