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Writer's pictureTom Goedhart

Nick Wooster – The Street Style King

If I had to pick a few fashion icons who truly represent modern men, Nick Wooster would definitely be on that list. At his age, it's rare to find someone not only dressing sharply but exuding such a commanding presence. Sure, we have Beckham’s good looks, Adam Levine’s charm, and the incredible fashion directors of top brands. But honestly, standing next to Nick Wooster, they might just get overshadowed.


Let’s rewind to January 16, 2010. Nick Wooster, then 49, was the fashion director at a store in New York. On that day, he sported a black-and-white herringbone tweed blazer, rugged combat boots, and jodhpurs tight from the knee down. He was striding toward a Milan fashion show.

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By sheer chance, two men snapped a picture of Nick walking down the street that day and posted it on their blog. Those two men were none other than Scott Schuman (aka The Sartorialist) and Tommy Ton.


Both of them are renowned street style photographers. That night, Nick Wooster’s life took a sharp turn. The photo went viral, gaining attention from even the most established fashion experts.


Fast forward to today, at 55, Nick has emerged as one of the most influential male fashion icons. Dozens, even hundreds, of fashion blogs now track his every move. Fans eagerly dissect his outfits, tattoos, hairstyles, and more. His Instagram followers have skyrocketed to over 500,000.

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Earlier this year, Nick Wooster had a major milestone, launching his own clothing line, Wooster + Lardini, in collaboration with the Italian brand. Each piece in the collection reflects Nick’s timeless style. “I must be the oldest startup guy in the world!” Nick quips with a laugh.


Nick’s always on the go. In 2015 alone, he racked up more than 200,000 km in business trips. He calls New York home - his tailor, barber, and shoemaker are all within a 30-meter radius of his place.


Having worked with Ralph Lauren, Calvin Klein, and Thom Browne, Nick has perfected his style formula: half of his wardrobe is simple, and the other half breaks the mold. This blend defines how fans see Nick.


Now, Nick is giving readers a peek into his style through five working days and sharing tips and experiences along the way.


Monday

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“This is how I look when I get back home after an international trip. I tend to carry a lot, so I often end up paying extra for luggage. Some essentials I can't live without on business trips: underwear, sunglasses, and toiletries.


At the airport, I keep my look comfortable but never sloppy, just in case I need to switch up my style. Here, I’m wearing relaxed Rick Owens pants - so comfy I could sleep in them.”


Tuesday

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“My process for putting together an outfit is pretty interesting. I usually start with dark pants, whether chinos, cropped pants, or shorts. Then, I pick a light-colored oxford shirt, usually white or light blue. I don’t iron my oxford shirts because I love the natural wrinkles. These are my two core pieces. What changes the game are the shoes, blazer, and outerwear. The blazer in this photo is from my fashion line.


Wearing a bold blazer like this takes confidence. My advice? Keep the rest of the outfit simple and solid.”


“Whenever I get back to New York from a trip, the first place I visit is Geno, my trusted barber. I feel off if I go more than two weeks without a haircut or beard trim. Although work travel often messes up my schedule, I make sure to stick with craftsmen who know me well.”


Wednesday

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“I don’t cook at home much, so I’m a regular at Morandi, a Western American country-style restaurant just a 30-second walk from my home. I’ve had many business meetings and partner discussions here. The staff always takes great care of regulars!”


“I’ve tried dieting but ended up quitting. I’m no model, just a regular guy. I’m short, and I love Japanese brands. These wool pants from Sacai are a great example. The jacket by By Walid isn’t Japanese, but it’s full of their style essence - patterns, stitching, and form all shout uniqueness.”


Thursday

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“I have a lot of tattoos, but none on my arms or neck because I want my suit to feel 'smooth.' I love my tattoos, but if I had to do it again, I’d stick to black and white. Colored tattoos are a pain to care for!


In summer, I like to wear cuffed pants that show off my ankles, though I always wear invisible socks - without them, my feet would suffer, and my shoes would smell awful. The Maison Margiela coat is perfect for Fall-Winter, and bomber jackets are timeless!”


Friday

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“Living in New York means you’re always on the go, but everyone needs to unwind. This seaplane dock is just a 10-minute drive from my home, and it’s a quick 20-minute ride to Fire Island, where I rent a house. Sunglasses are a must whenever I’m out. I had eye surgery 13 years ago, and the aftermath left me with sensitive eyes. My go-to brands are Garret Leight, Oliver Peoples, Moscot, and Ray-Ban.”


“I’m loving this shearling coat from Gucci - it’s forecasted to be a hot trend this winter. But honestly, I think it’ll last beyond this season!”


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