"Quiet luxury" has emerged as a defining trend in 2023, largely shaped by the acclaimed HBO series Succession, which delves into the complex lives of the affluent and powerful.
The show showcases how the ultra-wealthy dress in understated, neutral tones, embodying a sense of sophistication that is both timeless and contemporary.
What Exactly is Quiet Luxury?
The phrase "If you know, you know" perfectly encapsulates the essence of Quiet luxury. This style eschews bold logos and vibrant colors, instead relying on high-quality materials, meticulously tailored forms, and precise cuts that whisper of elegance and wealth.
Brands like The Row exemplify this aesthetic, where opulence is implied rather than flaunted.
You'll find no eye-catching monograms or ostentatious accessories here. Instead, Quiet luxury invites you to appreciate clothing that resonates with subtlety and sophistication in harmonious neutral shades, with a quality that can leave onlookers in awe.
Why Is Quiet Luxury Reshaping Fashion Now?
Fashion often cycles through trends, and the previous era of bold, colorful outfits made sense as people emerged from the isolation of the pandemic. The craving for vibrant expression was natural. However, as the landscape shifts, there’s a renewed focus on refinement and simplicity.
The 2023 runways have echoed this sentiment, emphasizing practical designs that highlight the true essence of clothing. Functionality and quality take precedence, steering fashion enthusiasts toward garments that embody usability and durability.
Consider the baseball cap featured in Succession: devoid of logos and designed with a minimalist aesthetic, it’s presented in a neutral palette. While it might appear like a simple $6 cap, it carries a price tag of $600, crafted from luxurious cashmere.
Succession not only popularizes Quiet luxury but also provides a clear illustration of it. The characters' wardrobes feature understated yet high-end pieces, including cashmere caps from Loro Piana and hoodies from Tom Ford. Think of Mark Zuckerberg’s infamous gray t-shirt, a custom piece by Brunello Cucinelli - another brand frequently seen on the show.
Sweaters from Loro Piana or Brunello Cucinelli can approach $2,000, making this level of luxury less accessible to the average consumer. However, the real takeaway from Quiet luxury lies in its aesthetic philosophy, prioritizing material and design over flashy statements. While not everyone can invest in high-end pieces, it encourages thoughtful purchasing: opting for items that endure over time rather than disposable fast fashion.
In essence, Quiet luxury embodies a gentle, refined elegance that speaks volumes in its simplicity.
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