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Writer's pictureTom Goedhart

Ripa Ripa: Illustrating a Truly 'Chill' Mediterranean Summer

When it comes to summer style, embracing minimalism and lightness is essential. With long, languorous days and sultry nights, you need outfits that you can effortlessly slip into without a second thought.

This is precisely the ethos behind Ripa Ripa. Drawing inspiration from the breathtaking Mediterranean beaches, Ripa Ripa infuses a refreshing breeze into swimwear fashion. Established in 2015 in Milan, the brand proudly showcases Italy's rich heritage of craftsmanship. Each product is meticulously crafted by master artisans in Naples, a city renowned as a sanctuary of tailoring, both in Italy and globally.

Ripa Ripa encapsulates the spirit of the Mediterranean and the elegant style of 1960s Italy. Their swim shorts feature vintage patterns combined with modern cuts and refined silhouettes, a signature style since the brand's inception. However, given Naples' legacy in tailoring, limiting production to swim shorts feels a bit constrained, especially since modern men's swimwear encompasses much more. Imagine a summer day at the beach paired with a linen shirt - absolutely perfect! Known for its exceptional quality, Italian linen, when crafted by skilled Neapolitan hands, offers endless possibilities.

Camicia Ischia Sabbia – Ripa Ripa's sand-colored linen shirt is light and breathable.

Featuring a Capri collar, it’s as refreshing as a Mediterranean breeze.

Like the shirt I received, its versatility extends well beyond beachwear. The Capri collar drapes effortlessly over the lightweight linen fabric, while the sandy beige hue makes it easy to mix and match. With four patch pockets - both top and bottom - this shirt proves unexpectedly multifunctional. You can wear it solo like a standard shirt or layer it over a t-shirt for added sun protection.

Layered over a t-shirt, it becomes a sun-protective, heat-insulating jacket.

While you may be too busy to escape to the coast right now, slipping on this shirt can transport you to visions of lounging on white sands, a cool drink in hand, with the soothing whispers of ocean waves in the distance...


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