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Writer's pictureTom Goedhart

Wearing Pink: Tips to Avoid the “Effeminate” Label

Updated: Oct 8

Despite what some may think, pink remains a surprisingly underrepresented hue in men's fashion. According to Dan May, style director at Mr. Porter, “The biggest issue is the fear that pink makes us look weak or effeminate.”

But let’s be clear: colors have no gender! Historically, the views on pink and blue were quite different. Back in the late 19th and early 20th centuries, it was common advice for mothers to dress their boys in pink to promote strength, while girls were clad in blue for a more feminine look. This notion was rooted in cultural symbolism - blue was associated with the Virgin Mary in European art, while pink, considered a lighter version of red, was linked to vigor.

However, the landscape shifted dramatically in the 1950s, when a wave of advertising began to link pink with femininity, establishing a stereotype that still lingers today.

Hackett-London-SpringSummer-2015-London-Collection-Men-Dailymalemodels-17

Pink in Hackett London's Spring/Summer 2015 Collection

You may find a light pink shirt tucked away in your closet, overshadowed by more versatile colors. That’s a shame because pink can truly showcase personality. Wearing pink communicates confidence to those around you. When you select the right shade to suit your skin tone and coordinate it effectively, you’ll discover that a few pink pieces are worth incorporating into your collection.

Historically, pink has been viewed as a color reserved for women, but perceptions are changing. For instance, a pink Oxford shirt can offer a dynamic preppy look that pairs wonderfully with white or off-white trousers.

The secret lies in choosing the shade that complements your skin tone. Darker pinks tend to flatter fair skin, while lighter shades are more suitable for darker complexions.

However, keep in mind that it’s not just about the shade; aesthetics and outfit coordination matter, too. Even with fair skin, overdoing it on pink can lead to a “washed out” appearance, dulling your natural glow.

To avoid this, consider incorporating pink through subtle yet impactful details: think of a neatly folded pocket square peeking out of your blazer or socks that add a pop of color just above your shoes.

Don’t be fooled into thinking that bright pink is strictly a summer color. In winter, layering pink can create eye-catching contrasts. A round-neck or V-neck sweater in this hue can serve as a versatile staple.

Pair a salmon pink shirt with a deep blue suit for a fresh, youthful vibe. Gray suits are often deemed formal, but have you ever thought about black and pink? This combo can bring a rebellious, edgy touch to your look.

When introducing pink as a statement piece, keep things simple. The best “friends” of pink are navy blue and white, but don’t hesitate to explore unexpected color combinations as you develop your style. As a tip, start with your pink item when putting together an outfit and build around it. Remember, simplicity is crucial because pink already makes a striking statement. 😉

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