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The fine line between ‘I didn’t try’ and ‘I paid a lot for this effortless look.’"

Writer's picture: Tom GoedhartTom Goedhart

Updated: Dec 26, 2024

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Let’s kick things off with an iconic example of Sprezzatura style. Take a look at Gianni Agnelli, the silver-haired figure on the right. Notice how he wears his watch over his shirt cuff and exudes a relaxed, natural confidence.


You’ve likely come across the term Sprezzatura - it's catchy and has that distinct Italian allure. But what does it really mean? Simply put, Sprezzatura refers to a man who dresses with style without appearing to try. Sounds simple enough, but there’s more to it. It’s an art form - the art of effortless elegance.


Sprezzatura is almost an inherent trait of Italian gentlemen. It's expected that an Italian man knows how to dress with a touch of freedom - mixing colors, fabrics, and textures in seemingly chaotic ways, yet the end result always looks intentional and sharp.

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More than just a style, Sprezzatura is a mindset. Without a near-unshakable confidence, achieving this look is impossible. To truly grasp it, let's take a look at some masters of this effortless elegance:


The Boss – Gianni Agnelli

Gianni Agnelli, the silver-haired icon, is often considered the epitome of Sprezzatura. He made waves with his choice to wear a watch over his shirt cuff, a seemingly "incorrect" fashion move that became a signature look. Agnelli, a titan of the industrial world and part-owner of Fiat, was famous for his free-spirited style. He didn't just wear suits; he wore them in ways no one else would dare. Imagine pairing a sharp suit with rugged hiking boots or wearing a button-down shirt with the collar unbuttoned.

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To the untrained eye, Agnelli might’ve seemed absent-minded, but in reality, his style was all about deliberate carelessness. And that was the beauty of his look.


Modern Sprezzatura – Lapo Elkann

Fast forward to today, and the face of modern Sprezzatura is none other than Gianni Agnelli’s grandson, Lapo Elkann. Inheriting his grandfather’s charisma and flair, Lapo brings Sprezzatura into the modern era with his vibrant, luxurious style. From double-breasted blazers with bold lapels to dynamic colors, Lapo redefines sprezzatura in a more contemporary and high-end fashion.

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Sprezzatura in America

Sprezzatura isn’t exclusive to Italians or Europeans. Americans, typically known for their pragmatic approach to fashion, can also pull it off with ease - just look at Michael Bastian.

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The famous American designer embraces Sprezzatura by pairing lightly wrinkled shirts with sharp suits or wearing rugged cargo pants with soft velvet loafers. His approach to style is all about blending contrasts in unexpected ways while keeping things cool and relaxed.


How to Master Sprezzatura

So, how can you achieve this effortlessly stylish look?


Sprezzatura doesn’t follow any rigid rules. It’s about confidence and knowing how to break the conventional fashion “laws.” That doesn’t mean ignoring fashion principles altogether - knowing the basics is essential. The key is to understand them deeply and then reshape them to fit your personality and style.

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The gentlemen mentioned above didn’t lack knowledge of fashion; in fact, they mastered it. But instead of adhering strictly to it, they bent the rules to make the style their own. So before you start pairing bold colors or combining a suit with work boots, it’s important to first understand what makes a great outfit. Once you have that foundation, you’re free to make your own style rules.

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Sprezzatura is about breaking free from the constraints of traditional fashion while remaining stylish. With the right attitude and a bit of rebellious flair, you too can master the art of nonchalance.

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