While Squid Game may not achieve masterpiece status in every regard, director Hwang Dong Hyuk has expertly crafted a survival narrative that captivates audiences, sparking widespread intrigue. The South Korean phenomenon has taken the world by storm, currently holding the top spot in 90 countries and poised to become Netflix’s most-watched series.
The show's participants don vibrant teal tracksuits marked with numbers ranging from 001 to 456, paired with sleek white slip-on shoes. In contrast, the security staff is clad in eye-catching pink nylon outfits, adorned with masks featuring geometric symbols: circle, square, and triangle.
Since its release on September 17, Squid Game has ignited a viral sensation encompassing everything from dalgona candy to giant robot replicas, with the players' seemingly mundane uniforms unexpectedly becoming a fashion statement. Retail research firm Lyst reports a meteoric rise in interest surrounding Squid Game-related keywords. Searches for "retro tracksuit" have surged by 97%, "white slip-on shoes" have jumped 145%, "numbered white t-shirt" has risen by 35%, and even "teal" saw a 130% increase. Over the past week, Vans' white slip-ons have become an online sensation. Additionally, Louis Vuitton wasted no time in signing actress Jung Ho-yeon as their newest ambassador.
The trend of fashion influenced by television series is not a novel concept; recent hits like Stranger Things and Bridgerton have similarly stirred fashion movements. However, the timing of Squid Game has amplified its impact. As noted by Highsnobiety, outfits reminiscent of those worn in the show are now among the hottest items as Halloween approaches.
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