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Nothing feels better than finding a deal

Writer's picture: Tom GoedhartTom Goedhart

Updated: Dec 26, 2024

Who doesn’t love a good deal? Especially when that jacket you’ve been eyeing for months suddenly boasts a “50% Off” tag. But let’s be real: if you lose control, sale season can turn into chaos instead of the budget-friendly dream it’s meant to be.


Remember, the aim of shopping sales is to save money, not accumulate a mountain of clothes you’ll never wear just because they were cheap. Here are some solid tips to navigate the sale season storm like a pro!


When’s the Best Time to Shop the Sales?

Sales aren’t random; brands have a predictable rhythm to clear out old stock and make space for new collections. The major sale periods happen twice a year:

  • Spring/Summer: Late July to early August

  • Fall/Winter: Mid-December to January


Today, brands don’t leave much to guesswork - they actively announce their sales. This gives you the perfect chance to prep ahead, scouting for items you truly want rather than impulse-buying.


Should You Wait for Deeper Discounts?

As sale seasons wind down, prices drop even further with “Extra Sale” discounts, where brands slash already reduced prices. Waiting can be a smart move if your desired item is still available in your size.

Pro tip: If you’re on either end of the sizing spectrum (XXS or XXL), you’ve got better odds of finding something at the tail end of a sale. But when you spot something perfect, don’t hesitate - snooze, and you’ll lose!


Audit Your Wardrobe First

Before you dive into the sales, take a good look at your wardrobe. What’s missing? What pieces have you been wanting but couldn’t justify buying at full price?

Whether it’s a sleek blazer you passed on last summer or that elusive pair of black jeans, sales are a golden opportunity to fill those gaps. Make a list, stick to it, and shop smarter.


Double Down on the Basics

Essentials are a no-brainer during sales. Think timeless pieces you’ll wear over and over:

  • Crisp white t-shirts

  • Button-down shirts (white, light blue, or striped)

  • Navy or beige chinos

  • Socks and underwear


These staples don’t go out of style, so they’re worth grabbing at a discount.


Stick to Your Size

Don’t get carried away by massive markdowns and end up with clothes that don’t fit. Oversized shirts or pants that “could be altered later” often end up being a regretful purchase.

Tailoring might save the day, but it’s an extra cost, and there’s always a risk the item won’t look right after alterations. Save yourself the hassle - stick to your size.


Think Practicality Over Impulse

Seasonal items are designed for specific weather conditions, so that super-thin summer t-shirt might not see the light of day until next year. Similarly, those thick winter trousers won’t work in spring.

Plan your purchases with practicality in mind, and focus on versatile basics that can work across seasons.


Sale season doesn’t have to be a whirlwind of bad decisions. With a little planning and a lot of self-control, you can snag great pieces that align with your style and needs. Happy shopping! 🎯


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