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Writer's pictureTom Goedhart

Some Radical Ideas That Challenge Fashion Norms

Updated: 3 days ago

Yohji Yamamoto is a name synonymous with innovation in the fashion industry. Since launching his career in Paris during the 1980s, this visionary designer has transformed the fashion landscape with his distinctive approach. Often labeled as "anti-fashion," his designs embrace a deliberately undone aesthetic, masterful layering, and unconventional cuts, earning him a revered place in the competitive fashion world.

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Yohji’s unique blend of "anti-fashion" philosophy, disregard for fleeting trends, and dedication to craftsmanship have solidified his status as a groundbreaking 71-year-old Japanese designer.

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Embracing "Sloppiness" as a Design Philosophy


Yohji has an incredible ability to resonate with both the discerning tastes of a distinguished gentleman and the youthful energy of a 17-year-old. For many young men, his collaboration with Adidas through the Y-3 line serves as an introduction to his vision of "high-class sloppiness."

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Y-3: Bridging Fashion and Streetwear


Now, let’s explore some of Yohji's insightful perspectives on fashion and lifestyle:

  1. Defining Beauty: "I believe that three core elements shape a woman’s beauty. First, one must recognize that beauty is not always present; it often emerges from the subconscious and radiates when there is love. Second, beauty requires effort; life is not fair, and it often demands hard work to attain beauty. Lastly, luck plays a crucial role; for some, beauty comes down to mere chance."

  2. Fashion as Armor: "My approach to design is straightforward: I craft clothes that function like armor, shielding wearers from unwelcome gazes."

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  1. Color Palette: "When it comes to colors, there’s an overwhelming number of options. I gravitate towards black, white, gray, and navy blue—these shades feel like a uniform to me."

  2. The Privilege of Beauty: "It appears that those endowed with good looks have it easier in life. They attract luck and wealth more readily, yet such attributes don’t truly encapsulate what beauty is."

  3. The Essence of Allure: "Fashion itself doesn’t create allure; rather, it is experience and creativity that infuse a person with sexiness!"

  4. Rejection of Tailoring Standards: "I find that men’s fashion focused excessively on detail is unbearable! Being petite, I look utterly ridiculous in precisely tailored suits. My preference leans toward loose-fitting, comfortable garments with relaxed shoulders. I wish the fashion world would abandon size standards entirely."

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With his petite frame, Yohji has a strong aversion to meticulously tailored pieces. People usually see him in these intentionally "messy" yet sophisticated outfits.


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  1. The Perils of Imitation: "The greatest error one can commit in fashion is to imitate. If everyone becomes a mere clone, fashion will inevitably die. I once took pleasure in strolling the streets, admiring beautifully dressed individuals and their impeccable items, urging them to pause and showcase their fantastic outfits. However, today, I find the landscape too homogenous; it seems destined to devolve into an era of nothing but T-shirts and jeans!"

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