When it comes to Netflix's biggest rivals, many might point to Amazon Prime, Disney+, or other VOD services (Video on Demand – platforms where users pick their own content on electronic devices). Others might say unauthorized streaming sites are a real threat - after all, why pay for a subscription when you can watch pirated movies for free? But could the true competition be… Netflix itself?
Netflix's series The Queen’s Gambit.
Surprisingly, Netflix has openly admitted that its biggest competitor isn’t another VOD platform or illegal streaming sites. Instead, it’s Fortnite - a game by Epic Games. Back in 2019, Netflix made waves by telling investors and the media that Fortnite would prove to be a serious threat, especially with how much it captures users' attention. If you didn’t know, Fortnite even appeared in Avengers: Endgame, the highest-grossing film of all time, adding millions to its production budget. And director Christopher Nolan even chose Fortnite as the platform to drop the TENET trailer last year.
The production team behind the blockbuster TENET chose Fortnite as the platform to debut the trailer last year.
So, how is Fortnite a direct competitor to Netflix? One is a game, the other a streaming service - doesn’t seem like they’re in the same race, right? While Netflix’s real competitors in the streaming world are other VOD platforms like Disney+ and Amazon Prime, Fortnite competes on a completely different level. It's not just about movies or games - it’s about time. If you're busy playing Fortnite, you're not watching Netflix, and vice versa.
Netflix's series Altered Carbon.
In reality, platforms like Amazon Prime and Disney+ are Netflix's competitors on a "brand" level, fighting for the same audience in the VOD space. Pirated films, while illegal, also compete in the same industry of film distribution. But Fortnite? It’s on a whole new playing field. Both Fortnite and Netflix are competing for consumer attention and time - whether you’re gaming or binge-watching. This kind of competition is why Netflix has recently appointed Mike Verdu (former head of VR content at Facebook) as their President of Game Development. It’s a move that hints at some exciting future developments!
From Lớp Mơ Phim.
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